BOSS is impossible to imagine without an essence of elegance and a shape of modernism. As elegance suggests it, shades of the womenswear Autumn/Winter 2014 collection do not vary that much, except from black to beige via a grey transit.

Sorry Darlings, but if Boss leads us to red-green-and-striped outfits (hopefully it will not happen), we would desesperately ask ourselves: where “the hell“ is classic ? And Coco would definitely turn around in her grave, this goes without saying.

Copyright ©2014 HUGO BOSS All rights reserved

Lost in a new-yorker wood. This was the frame of Boss womenswear fashion show in last February. A step into a new season I (metaphorically) guess. The atmosphere in it nears the one in the “moving imaged“ collection’s interpretation by Inez van Lamsweerde and Vinoodh MatadinThis is Boss“. Peaceful but not boring, free but controlled, as well as the whole collection. Notice the meeting between architecture and nature.

(My) Favorite piece. Especially the #allingrey Tuxedo with a satiny collar. Strong-willed as well as the Boss woman described by artistic director, Jason Wu : “There’s also always sex appeal, but there is also a sense of confidence and definitely femininity“.

Jason Wu. Indeed. As the new German house’s artistic director it has to be noticed – no other option – even if he is “only“ for the Prêt-à-porter and Accessories woman collections. There is straightaway some fashion minimalism in the Boss air – not at all an imposing pattern presence. If such were the case, he avoided to mix them all, stayed CLASSIC in the end.

Front row & campaign. Our British Sherlock Holmes sitting next to The Devil in Prada, what more could we want ? Diane Krueger, Reese Witherspoon and Gerard Butler around ? Could be it. Anyway. Neither Benedict nor Gerard represents Boss this season. Scott Eastwood does. And let us say he does… well !

I was honoured to be chosen to represent BOSS. It’s a timeless, classic brand that’s been around forever, and their clothes make you feel at your best, strong and confident.


Copyright ©2014 HUGO BOSS All rights reserved

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15 June 2014

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